Why for you: Ben Thompson's frame for OpenAI's new $4B deployment company is the 1970s mainframe service bureau — IBM era firms that charged clients to run batch jobs on hardware the clients couldn't afford to own. OpenAI is doing the same thing at the model layer: clients want AI outcomes but don't want to hire AI teams, so they pay OpenAI to staff them. Thompson walks through the structural economics of why this works for OpenAI right now (it monetizes model capacity without waiting for API adoption), why it creates alignment risk (the consulting arm competes for talent and attention with the research arm), and what the Apple and Intel earnings disclosures tell him about which AI infrastructure bets are compounding. The historical parallel alone is worth the read; the rest is a signal map for the next 12 months of AI business strategy.